Digital Marketing for Real Estate Companies
Real Estate Companies should find the best tool to connect with clients and display their properties. Above all, the ideal marketing strategy should be cost effective with a high conversion rate. One best way of reaching potential clients without spending too much time and money is through digital marketing.
With internet penetration in Kenya increasing rapidly over the years, leveraging the power of digital marketing is something you must do to stand out from the crowd. Moreover, the number of mobile internet users has been increasing by the day.
Keep reading to discover the secrets of digital marketing for real estate companies.
First Things First, What is Digital Marketing?
Digital marketing or online marketing refers to the process of marketing your company to potential clients through the internet and electronic devices. It can take place through mobile devices, computers, subway platforms, televisions and radios.
The goal of digital marketing is to attract and convert potential clients through various channels including search platforms, content marketing, email, social media, busy streets and more. It has been growing in popularity over the years since it is highly interactive and cost effective. Although most people confuse it with internet marketing, the truth is that digital marketing can take place through any electronic device, while internet marketing online occurs in the internet.
When you start using digital marketing to market your real estate business, you will be known as the source, while your target audience will be referred to as the receivers. With that in mind, you should focus on targeted receivers to increase your chances of landing a paying client. For example, after adding new property listings on your website, you need to get the word out there. The best way of doing that is by targeting receivers who want to purchase property.
You can encourage them to download your mobile app and place ads on websites, petrol stations, and ATMs where you know your target customers are likely to visit.
Digital Marketing Vs. Inbound Marketing
Most people confuse digital marketing and inbound marketing since both use the same tools to connect with clients. Moreover, the goal of both strategies is to attract the attention of potential clients. However, both approaches have differences between the goal and the tools. For example, digital marketing focuses oh how each tool can be used to convert potential clients.
Moreover, several platforms are used in a digital marketing campaign. On the other hand, inbound marketing strives to achieve the goal first and then compares existing marketing tools to choose the most effective and efficient one. Nevertheless, real estate companies can combine inbound and digital marketing to widen their reach and earn more clients.
Key Digital Marketing Channels that Real Estate Companies Should Use
As a savvy real estate agent, you must use the best digital marketing channels to promote your real estate business. Below are key digital marketing channels for your real estate companies.
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Pay-Per-Click Advertising
The first tool you can use to reach internet users is pay-per-click (PPC advertising). PPC advertising will enable your real estate companies to connect with potential clients on various digital platforms through paid ads. Some of the best platforms to set up your PPC campaigns include Facebook, Twitter, Bing, Google, and Pinterest.
When setting up your PPC campaign, make sure to use the most searched terms related to your real estate business. The biggest advantage of PPC advertising is that it allows you to target specific customers based on their gender, age, or location.
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Website Marketing
If you don’t have a website already, you are missing out. A well designed and functional website, is the heart of all your marketing activities. It is a powerful tool that you can use to connect with potential clients and increase sales. Your website, should be a mirror of your real estate company and how you do things. It should exude confidence, professionalism, and reliability. Above all, it should be mobile friendly and has a fast loading speed.
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Marketing
Real Estate companies should also leverage the power of content marketing to reach potential customers through engaging and unique content. In most cases, content should be first published on your website, then promoted to various channels like email marketing, PPC campaigns, SEO campaigns, and social media.
The best content marketing tools are eBooks, blogs, podcasts, infographics, social media posts, and webinars.
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Email Marketing
Real Estate companies in Kenya can also take advantage of email marketing to connect with potential customers. The aim of email marketing is to turn leads into paying customers.
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Social Media Marketing
Another powerful digital marketing tool that real estate companies can use to create awareness and establish confidence and trust is social media. Social Media Marketing can also generate leads and convert potential customers.
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Video Marketing
YouTube has become a popular search engine and lots of people turn to the platform before making a decision. Customers also use YouTube to learn more about a brand and read reviews.
Apart from YouTube, real estate companies should also take advantage of other social media platforms like TikTok, Instagram, and Facebook videos to launch video marketing campaigns. Combine your video marketing campaigns with other campaigns to get the best results.
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Affiliate Marketing
Your real estate company can work with influencers to promote your property listings. In exchange, the influencers will earn a commission for every sale or lead.
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SMS Messaging
Your real estate company can also take advantage of SMS to notify potential clients about your property listings and future plans.
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Search Engine Optimization
According to Global DesArts Media search engine optimization or SEO is the science of improving your website’s ranking Through a specific keyword or a combination of keywords.
Key considerations to have in mind when optimizing your page include:
- User engagement.
- Quality Content.
- Mobile friendliness.
Benefits of Digital Marketing for Real Estate Companies
- Target Specific Customers
Digital marketing allows real estate companies to target specific customers based on demographics like location, gender, age, behavior and interests. Moreover, real estate companies can choose the best marketing channels to show ads to certain users.
- Cost Effective
Digital marketing is cost effective compared with traditional marketing strategies. Above all, real estate companies can cancel a marketing campaign if it is not generating the desired results.
- Allows You to Have a Share of the Pie
If you are a budding real estate company, you are likely to find it difficult to compete with industry leaders. Fortunately, digital marketing allows you to compete with major real estate companies by using cost effective digital marketing strategies.
Final Thoughts
Digital marketing is the best marketing tool for real estate companies in Kenya. It is measurable, cost effective, and guarantees a high return on investment. If you want to get started with digital marketing today, make sure to work with a reputable SEO company like Global DesArts Media.
